Expert

Connections.

UNIQUE

Experiences.

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OUR VISION & PURPOSE

Our vision

The Expert Hub is an expert-driven ecosystem of branding, experiential marketing, retail, communications, digital and social resources that provide global Brands with a holistic, 360 approach to harnessing their in-market Brand power.

 

Our purpose

We are a collective of Industry Professionals that deliver high-touch services and flawlessly executed Marketing Campaigns to help global Brands successfully ground its global strategies in local markets to drive growth and impact.

WE LOVE BRANDS

WE CREATE EXPERIENCES
WE SHINE IN RETAIL

WE ADORE BEAUTY

HOW WE
DO IT

Our Super-Power is...

Going the extra mile building strong partnerships We excel in helping Brands to create holistic 360 executions that connect all the touch points, driving market-level impact and growth.

We are masters of disruptive brand experiences and “retailtainment” that engages and coverts with the power of storytelling, digital and social media.

We are your end-to-end partner, guiding you in building successful initiatives every step of the way with ease and confidence.

Our difference is...
We are a boutique business of Brand lovers focused on luxury, retail and travel.
 
We pair our expertise in branding, marketing, retail and distribution with regional knowledge to help you build successful localized marketing plans & campaigns.
 
We turn ideas into plans and plans into impactful executions that drive growth.
 
We understand budget and resource limitations Brands face regionally.
 
Led by a senior group of Managing Partners, our collective of expert agencies provide seamless market execution across Americas grounded in diverse skillset and complementary backgrounds.
Our expertise

Connecting dots through every touch-point, we help Brands leveraging better its strategies and investments to execute impactful 360 campaigns that will drive engagement & conversion across channels.

WHAT
WE
DO

PR & BRAND ADVOCACY

PR & BRAND ADVOCACY

 

Our aim is supporting our Brand Partners to execute strategies that ignite Brand power, amplifying their Brand voice while engaging Brand lovers through creative experiences.

Our team of experts carefully select influencers and local celebrities that matches the desired Brand audience to drive impact and visibility at every launch and new campaign.

From strategy to execution, we ensure advocacy and awareness with local relevancy.

DIGITAL & CONTENT CREATION

DIGITAL & CONTENT CREATION

 

From strategy through planning and execution we provide expert advise for a 360 approach that will drive traffic across the full funnel.
Asset management, production and localization for digital & performance Media campaigns including data & analytics.

Social media platform management , content localization, social media listening, streaming and social commerce.

We produce and orchestrate innovative, highly creative & relevant content experiences on all touchpoints, localizing content with a global mindset, to increase Brand connection.

CONSUMER ENGAGEMENT

CONSUMER ENGAGEMENT

 

Our strategies and experiences are designed with a consumer centric mindset as a key success factor in all what we do.

With the consumer journey in mind, from consideration to convertion our activations will connect touchpoints to drive impact and growth. Market research, CMI, shopper behavior are key capabilities available through our collective of experts to support Brand’s local intelligence needs.

EXPERIENTIAL MARKETING

EXPERIENTIAL MARKETING

 

Brand Experiences: We create impactful and playful Brand experiences to drive engagement across touch points. Disruptive Marketing The power of WOW drives us.

Wowing consumers through disruptive ideas is what we love to do.

Street & Mall Takeovers In street creative activations and in mall takeovers are our powerful tools to convey Brand DNA.

EXPERIENCES THAT INSPIRE

EXPERIENCES THAT INSPIRE

 

Creativity that converts Brand ideas into engaging moments and unforgettable memories for your Conferences & Seminars.

RETAIL & IN-STORE

RETAIL & IN-STORE

In a retail space more competitive than ever, unique executions are a “must have” to increase consumer’s discovery and recruit Brand Lovers.

Store design, Brand fixtures, temporary merchandising or in-store solutions for product launches, our team specializes in helping Brands localizing its in-store needs through reliable vendors and consistent standards across markets.

PEOPLE, LEARNING AND DEVELOPMENT

PEOPLE, LEARNING AND DEVELOPMENT

 

We offer engaging and innovative education events & trainings to help Brands build a unique community of field teams & retail associates.

We create custom Retail Programs that will support Brand partners driving productivity, conversion, loyalty and sense of belonging.

Our programs and experiences will include among others Coaching , Motivational Speakers, Leadership, High Performance & Public speaking workshops.

Brands we are proud to have contributed with..

Our clients

HOW & WHERE
WE OPERATE

Our capabilities are thought to service Brand Partners across Americas

Our Operation has been imagined as a HUB of ideas, resources, expertise and geographical coverage.

Through our recently opened office in Miami, a large creative capability in Argentina and a group of associated partners in key markets including Mexico, Chile, Colombia and Brazil, we service clients and projects seamlessly across the US, Latin America and Travel Retail.

Contact us

WHO WE ARE

PAULA LARROQUE

Co-founder & Managing Partner

Former LVMH, Dior & Sephora, Estee Lauder – Clinique, Tiffany & Coty Executive.

 

An experienced global executive in the beauty, luxury and retail industries, Paula wields extensive knowledge of consumer demands and beauty trends, branding, retail experience and international retail operations.

 

Through her 28-year career, Paula led markets & regional businesses for world-class global companies and brands, developing and executing business-shaping strategies and launching successful operational start-ups while driving brand growth, equity, and market share.

 

Highly knowledgeable in driving performance through effective marketing choices, as brand advisor Paula helps brands craft winning strategies and plans aligned with global brand positioning and goals for in-market success.

 

As a leader, she is passionate about growing teams and mentoring individuals, fosters people development for high performance results and enjoys driving transformation.

WHO WE ARE

Creative Disruptor, Innovator, Experiential Marketing Leader.

A passionate and innovative leader, Rafael creates unique brand and consumer experiences across different industries, servicing some of the most iconic beauty brands in the world. 

 

Since founding BAM Experience more than 25 years ago, he has been helping global brands and companies bring their goals to life through impactful events and executions.

 

Rafael is a natural disruptor in the luxury, retail, and beauty categories with vast experience in creating cohesive consumer experiences from ideation to activation.

 

A detail-oriented brand lover, his forte is translating brand ideas into engaging moments and unforgettable memories. With extensive experience leading creative and artistic crews, he is also an accomplished producer, host, and entertainment professional.

 

As certified Ontological Coach, Rafael has cultivated his passion for developing people, building high performance teams and helping organizations drive transformation.

RAFAEL MURO

Co-founder & Managing Partner
Some preferred

partners

WE LOVE BRANDS. WE CREATE EXPERIENCES.
WE SHINE IN RETAIL. WE ADORE BEAUTY.

Ready to work?

Follow Us to get a full insight of what, and how we do it.